Friday 20 February 2015

He Shook A Bottle Of Soda, What Happens Next Will Blow Your Mind






There are two lessons your parents probably taught you about soda. The first one, don't shake one, or the soda will fizz up and explode when you open it. The second lesson is to never freeze soda. Since liquids expand when frozen, it could create a mess of slushy pop all over your freezer.


YouTuber Grant Thompson wants you to throw those pieces of wisdom away. In the video below, he teaches us how to make a delicious homemade soda  - no fancy appliances needed! Not only does the end result taste great, it's also sure to surprise your friends. Just watch how he does it!







I'm definitely trying this cool trick on a hot summer day - what about you? 

Reference: http://www.viralnova.com/

Tuesday 17 February 2015

10 Creative Ways to Make Money Online!

If you’d claimed it was possible for the average guy on the street to make millions of dollars online just a decade ago, the chances are good you’d have heard nothing but laughter in response. Today, though, there are countless Internet millionaires who turned a great idea into obscene profit, used the power of the web to promote their offline business or simply worked their butt off to sell their skills online.





While it’s unlikely that you’ll ever earn enough to buy your own private island, there’s nothing to stop you from using your skills to make a comfortable living online. In fact, while the media would have you believe that online success stories are limited to just a few lucky, hard working people who stumbled on a great idea that went on to make millions, the reality is that there are tens of thousands of people who make a living exclusively online. Here are just ten ways you can join them.

How To Make Money Online


1. Sell Stock Photography

Sell Stock Photos Online
The Internet has caused an explosion in the demand for stock photography. As the number of media and commercial outlets has increased dramatically with the growth of online media there’s an enormous need for high quality stock photos.
Yuri Arcurs is the man everyone turns to for their stock photo needs. As the world’s top selling stock photographer he sells an image every 8 seconds, 24 hours a day (that works out to over 4 million images each year). Arcurs makes millions of dollars each year simply by being the best at what he does. There are lots of great photographers in the world and the barrier to entry is as low as ownership of a camera, but Arcurs has managed to build a reputation online for consistent, high quality and imaginative images.
If you’re a professional photographer (or even just a hobbyist) you should consider the possibilities of selling stock images online.

2. Tweet For Sponsors

Sponsored Tweets
SponsoredTweets.com is an online platform that allows you to make money on Twitter by charging sponsors for communicating their advertising messages to your followers. You set the amount you want to get paid for every tweet you make, choose a category and select keywords you want to work with. You then wait for advertisers to contact you and take you up on your offer, paying you the amount you specified for each tweet that you make.
All throughout the process, the tweeter has full control over his or her account, and may choose the wordings of the tweets, or may choose to reject the tweet altogether.

3. Blog for Ad Revenues

Google Adsense Money Online
If, however, you already have a blog with a devoted following it should be easy for you to leverage your readers into hard cash. Ad networks such as Google AdSense pay big money to place their ads on your site, and you’ll receive a payment every time a reader clicks one. While it’s easy to go overboard and fill every spare pixel, if you place your ads well it’s possible to make a comfortable income from your site.
One of the most successful bloggers around today is John Chow, a Canadian blogger who makes more than $40,000 a month through ad sales and other revenue streams. Ironically, his blog is about ways to make money online.

4. Sell Affiliate Products

Affiliate marketing money online
If you have a flair for sales copy you could try your hand at selling products for affiliates. While many people take the seedy route of selling diet pills and penis enlargement products, if you want to keep your conscience clear you’ll find that Amazon runs a very successful affiliate program that allows you to make money advertising any of the products for sale on their site. eBay also have a pretty good affiliate setup, with their top affiliates earning $1.3 Million a month, WOW!


5. Write an e Book

make money sell ebook online
In recent years the self-publishing world has exploded online to the point at which you don’t even have to run your own site in order to promote a book. Amazon, Barnes & Noble and Kobo are just a few of the sites on which you could self-publish today, with commission rates of around 70% available on every sale.
The number of eBooks on Amazon reached 8 million last year, and Amazon stated that eBooks are outselling hard backs 2 to 1, 62% of ebook sales fell into the Thriller and Mystery genre, so if you feel that you could pull this style of genre off then you will be in for a good chance of sales.
26 year old self published author, Amanda Hocking from Minnesota makes more than $2 Million a year from her ebook sales. Amanda Hocking’s stories about, trolls, vampires and zombies and  ‘supernatural teen romances’ sell for $2.99 or for as little as $.99.

6. Become a Virtual Assistant

Virtual Assistant
Every small businessman would love to hire a full time assistant to take care of the little things, but many simply can’t afford one. Thanks to the Internet, though, they can now hire part time assistants who work for a whole host of clients, and all at a much lower cost than a full time staff member.
If you work from home this may be a perfect opportunity to make a consistent income. Virtual assistants can earn $20 an hour in return for booking travel tickets, interacting with clients and dealing with the daily needs of small businesses.

7. Lease Your Skills

make money online outsource
Most people have at least one skill that carries a market value, though until now that skill may have been impossible to monetize in the traditional job market.
Sites such as Sulu, 99Designs, Elance, Freelancer and iWriter allow people to hire out their skills as writers, coders, designers, translators and lots more on a contract basis. Freelancing sites are a great way to boost your income in your free time, and with enough motivation and hard work you could find yourself earning a comfortable full time income from them. If you want thinking about to expand your business to Asia Pacific, you should choose a platform that is based there, such as Sulu.com.hk

8. Selling on eBay

Make Money On eBay
eBay is a great way to turn your unwanted things into a little spending money, but it isn’t just a place to sell your old Star Wars action figures. In fact, eBay’s global marketplace can offer a great way for canny traders to buy and sell their way to profit. By buying wholesale you can sell anything with a mark up. Even better, if you have the skills to make things people want to buy you could start your own home-based craft business, selling to customers around the world.
Matt & Amanda Clarkson are a successful couple who so far have managed to make over $8 Million in eBay sales.

9. Become A Mobile App Tester

test iphone apps
People that are rather uncertain of their application development potential can still make some money through the usage of iPhone apps.
People that have the time and desire to test iPhone apps and discover bugs can be rewarded payments for their efforts. uTest is one such application. Individuals that have signed up will also build some reputation on the basis of the testing they have done so far.
Better reputation signifies access to more profitable app testing opportunities.

10. Designing T-Shirts

design tshirt make money
Finally, if you have something of an artistic streak you could kick off the next viral sensation with your own range of funky, arty t-shirts. Sites such as CafePress allow users to upload their own t-shirt designs and sell them on their personal online store.
You can also contact distributors such as threadless.com or designbyhumans.com to release your t-shirt designs to the masses.
If your designs catch the eye you could be looking at enormous profits when they take off in a big way.

Reference: http://addicted2success.com

Monday 16 February 2015

6 Suggestions for an Aspiring Startup Founder



I feel incredibly lucky that I managed to jump on board the path of building a startup. Having hit upon a product that solved a key pain for many people, Buffer has grown rather fast. The team is now 25 people and we’ve just crossed $4M ARR.
When I reflect on how quickly things happened and what it has required of me, the first thing that comes to mind is Paul Graham‘s essay entitled How to Make Wealth. In particular, this part resonates with me:
You can think of a startup as a way to compress your whole working life into a few years. Imagine the stress of working for the Post Office for fifty years. In a startup you compress all this stress into three or four years.
There’s a lot to learn if you aspire to build a startup. I have thoroughly enjoyed the journey, and I can only recommend it to others. I can’t think of a better way to lead a fulfilling life. Here are 6 suggestions I have if you happen to be getting started along this road.

1. Experiment (lots)

“If you’re not already doing a side project, I’d recommend starting one. Although they can complicate your schedule and make life busier, they are one of the few consistent keys I’ve observed in almost anyone who has impressive accomplishments.” – Scott Young
I’ve mentioned previously that the Internet is littered with my past attempts to create a successful startup. Even before I knew I truly wanted to build a startup, I played around with countless side projects and they are spread across the web, too.
I think there is often a misconception that to be successful you need to focus and put all your eggs in one basket. That’s not how it happened for me. I tried a ton of different things, and I started Buffer on the side while working full-time as a freelance developer. The key is to focus once you have something that works, that gains traction and people love. Until then, I say experiment away.

2. Stay inspired

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar
Looking back to the early days of my first startup attempt, I think something that kept me going was that I continually read books about startups and entrepreneurs and watched as many interviews of founders as I could find. In fact, I was especially humbled to be invited to share my story on Mixergy precisely because I have watched tens of interviews by Andrew Warner and they always inspired me to keep pushing forward.
It’s true that at some point you have to stop soaking up the motivation and actually get to work. However, I think a lot of people underestimate how powerful it can be to be take in the learnings of others. Especially in the early days when you might not necessarily be surrounded by others trying to do startups, I think staying inspired in this way can plant that spark inside to help you make it happen.

3. Travel the world and move

“Travel is fatal to prejudice, bigotry, and narrow-mindedness.” Mark Twain
Travel is something that I always thought would be fun, and I never imagined the impact it could have for me. From simply moving a hundred miles from my hometown of Sheffield to Birmingham in the UK, to then traveling several continents and living in San Francisco, Hong Kong and Tel Aviv, I’ve been extremely lucky to have experienced completely different cultures and meet great people.
I truly believe that if you choose to travel you’re immediately much more likely to succeed with whatever you are trying to do. Leaving what you know and stepping into uncertainty, you naturally become more open-minded and create new opportunities for yourself.
Interestingly, many have an attachment to their hometown and want to be there in order to help their town and others who live there. My belief is that you can do a lot more to help your hometown if you make the decision to leave. I’ve never once heard someone regretting their decision to travel.

4. Choose your friends wisely

“You are the average of the five people you spend the most time with.” – Jim Rohn
One of the most interesting side effects of moving and traveling a lot has been that in every new place I have settled in, I have had the chance to rethink every part of my life. I reflect on what kind of place I want to live, how close I want to be to all amenities, what routine I want to adopt and even who I want to hang out around.
The clear example of the power of adjusting your group of friends is that your friends probably aren’t all entrepreneurs. The thing with doing a startup is that it’s an unusual path and one where there are far more reasons it can go wrong than can go right. If you truly want to succeed, surrounding yourself with other optimists is one sure way to have much better odds. The cool thing is, these are really fun people to be around.
I strive every day to meet (and hire) more people I can learn from.

5. Stay laser-focused on building something people want

“In nearly every failed startup, the real problem was that customers didn’t want the product.” – Paul Graham
It’s easy to get distracted when you begin your startup endeavors. You might take a look around and assume you need to incorporate, or raise funding, or countless other things that everyone seems to do.
In my experience, all that really matters is to try and find a real problem to solve. What it comes down to is whether you have hit product/market fit. If you have, you’ll know it, and you’ll start to get traction.
If what you’ve built isn’t working, keep experimenting with new ideas.

6. Be open and vocal

“If you have an apple, and I have an apple, and we swap, we each still only have one apple. But if you have an idea and I have an idea and we swap, we each have two ideas.” – George Bernard Shaw
Before Buffer, I had a few previous startup ideas that weren’t too successful. One of the things that is easier to reflect on in hindsight is that luckily during that time I was Tweeting, blogging, going along to events and generally getting to know a lot of people.
When people ask me what my initial marketing was to get Buffer started, the truth I have to share is that my marketing consisted of sharing the idea with the 1,700 Twitter followers I had at the time. I attribute my previous openness to the fact that I had these followers to help me get Buffer started. As a result, I completely agree with Leah Bursque’s advice:
“Talk to every single person you meet about your idea. Talk until they tell you to shut up. Discover new questions and patterns so you can test and refine your idea. Then find more people to talk to.”
reference: bufferapp.com

Saturday 14 February 2015

10 Useful Tips to Start your Own Business!



Tips brought to you by Sulu.com.hk
Online Marketplace for Tasks and Services at US$6 in Asia Pacific

1) Do what you love.
You're going to devote a lot of time and energy to starting a business and building it into a successful enterprise, so it's really important that you truly deeply enjoy what you do, whether it be running fishing charters, creating pottery or providing financial advice.

2) Start your business while you're still employed.
How long can most people live without money? Not long. And it may be a long time before your new business actually makes any profits. Being employed while you're starting a business means money in your pocket while you're going through the starting a business process.

3) Don't do it alone.
You need a support system while you're starting a business (and afterwards). A family member or friend that you can bounce ideas off and who will listen sympathetically to the latest business start up crisis is invaluable. Even better, find a mentor or, if you qualify, apply for a business start up program such as The Self-Employment Program. When you're starting a business experienced guidance is the best support system of all.
 
4) Get clients or customers first.
Don't wait until you've officially started your business to line these up, because your business can't survive without them. Do the networking. Make the contacts. Sell or even give away your products or services. You can't start marketing too soon.

5) Write a business plan.
The main reason for doing a business plan first when you're thinking of starting a business is that it can help you avoid sinking your time and money into starting a business that will
not succeed.

6) Do the research.
You'll do a lot of research writing a business plan, but that's just a start. When you're starting a business, you need to become an expert on your industry, products and services if you're not already. Joining related industry or professional associations before you start your business is a great idea.

7) Get professional help.
On the other hand, just because you're starting a business, doesn't mean you have to be an expert on everything. If you're not an accountant or bookkeeper, hire one (or both).(These Tips for Finding a Good Accountant may be useful.) If you need to write up a contract, and you're not a lawyer, hire one. You will waste more time and possibly money in the long run trying to do things yourself that you are not qualified to do.

8) Get the money lined up.
Save up if you have to. Approach potential investors and lenders. Figure our your financial fall-back plan. Don't expect to start a business and then walk into a bank and get money. Traditional lenders don't like new ideas and don't like businesses without proven track records.

9) Be professional from the get-go.
Everything about you and the way you do business needs to let people know that you are a professional running a serious business. That means getting all the accoutrements such as professional business cardsa business phone and a business email address, and treating people in a professional, courteous manner.

10) Get the legal and tax issues right the first time.
It's much more difficult and expensive to unsnarl a mess afterwards. Does your business need to be registered? Will you have to charge GST or PST? Will you have to have
Workers' Compensation Insurance or deal with payroll taxes? How will the form of business you choose affect your income tax situation? Learn what your legal and tax responsibilities are before you start your business and operate accordingly.
Following the advice on starting a business above will make starting a business both a smoother, less stressful process and go a long way towards ensuring the business you start lasts and thrives.

Tips brought to you by Sulu.com.hk
Online Marketplace for Tasks and Services at US$6 in Asia Pacific

Reference:http://sbinfocanada.about.com/


Friday 13 February 2015

A New Rising Platform in Asia Pacific: Online Marketplace for Tasks and Services Selling at HKD$50 (~USD$6)






Dinning out these days gives me lots of headache when I have to compare prices. In Hong Kong, a simple set lunch can cost as much as $50 Hong Kong Dollars that's about US $6. It seems that a single fifty dollar note cannot buy lot of things, but what you are about to hear, will surprise you on what actually $50 Hong Kong Dollars can do.

Would you like to find someone to chat with you with a girlfriend tone?
Would you like a stock market analyst give you hints on stocks?
Would you like to receive wakeup call?
What if I tell you that each of these tasks only cost $50 Hong Kong Dollars (~ US $6)?

In US, a third of the US workforce are employed as freelancers. A 2013 CareerBuilder study found that employers looking to hire temporary workers increased 10 percent from 2012 and research from Economic Modeling Specialist found that freelance position accounted for 15 percent of national job growth from 2009 to 2013.

A major reason for this is a growth of online marketplaces that connect freelancers with companies looking to hire them.

One of these, Sulu, is gaining popularity in Asia Pacific for its model of freelancers offering services for starting rate of six us dollar each.




Q: So what is Sulu?

Sulu: Simply put, Sulu is a marketplace for services. It's not about hiring the freelancers, it's hiring the service they provide.

Q: What about competitors like freelancers, TaskRabbit, eLance and oDesk?

Sulu: Other freelancing models pit freelancers against each other, with a focus on the cheapest price rather than quality and providing customer the best services. Rather than a bidding system which focus on the lowest price and cheap labor, Sulu allows individuals to offer their services as products, to become entrepreneurs and create their own brands.

Q: Where did the idea for Sulu come from?

Sulu: By 2020, 50 percent of the US workforce will be freelancers and we believe Asia Pacific will be following this trend. We started in 2013 and we saw there is a great opportunity to boost the freelance market and a lot of efforts has to be put in.

Q: What is Sulu's business model?

Sulu: Basically, we take 20 percent out of the transaction, but we only take it from transaction that are successful. If for any reason whatsoever a transaction doesn't go through, we don't take anything. So we have a vested interest in everyone being happy.

Q: Where is Sulu HQ?

Sulu: We are based in Hong Kong, which is one of the business and financial centre in Asia Pacific. It is the best location to share our platform in Asia Pacific.




7 Ways To Greatly Increase Your Productivity

In 1915, Albert Einstein presented his brilliant and revolutionary theory of relativity. In the three years leading up to that, he had completely devoted himself to its creation, without being distracted by anything else. We’re not suggesting that you spend three years working on a particular project (unless you really want to do that) but this approach of focusing completely on one piece of work is a vivid illustration of the new work trend called ‘Doing Less’.

As the name suggests, this popular trend encompasses techniques that can help you achieve great results by doing less than you need to. Today I’d like to share just a few of those techniques. Hopefully, they will help you achieve the best results for the task you’re facing, in the shortest amount of time.
1. 20% Effort Gives 80% Results
The Pareto principle, is also known as the 80/20 rule. It states that: to receive 80% of the results obtained in the work, the average person takes about 20 % of the total time spent. This conditional 80/20 statistic operates in all areas of life. For example, it is said that 20% of criminals commit 80% of crimes, and that 20% of drivers are guilty in 80% of the accidents they’re involved in.
If you know how to use the Pareto principle properly, it can be helpful not only in your professional life, but also in your everyday life. It’s like a little trick which forecasts an expected result. For example, if you are a sociable person then you would probably have a lot of friends. Think of how many of these people really help you in certain situations. In fact, it’s probably just 20% of those people. It is worthwhile to consider this percentage and give the right people the proper attention, instead of focusing on virtual friends.

How To Use This

If one follows the Pareto principle, it’s better to do all the useless things when your productivity is low. For example, some people come to work in the morning and can’t immediately get to work right away. They need some time to prepare for the job, talk to colleagues, drink their coffee, and other things that help them settle in.
Only then can they start working productively. It’s important to be able to prioritize your tasks. You need to determine your most productive time for important cases and decisions.
2. Three Main Tasks
At this day and age, people still rely on to-do lists to keep things organized. Sure, we have evolved from using paper to utilizing computers and smartphones but whatever tools used would be powerless without action. In this case, all you need is one simple rule: every morning take a few minutes to think and write down the three most important tasks for the day.
And then focus your efforts on the implementation of this short list. Who needs these countless endless lists of tasks which you won’t be able finish in a week, let alone in a day?Focus on these three main tasks, and after they’re done, you can go ahead and do something else. This simple but powerful habit can really increase your productivity in a short period of time.
3. The ‘Do Less’ Philosophy
In the world of coaching today, the ‘doing less’ philosophy has become quite popular. Different theorists offer different approaches. One of them is based on the mystical practices of Zen Buddhism, described by Mark Lesser in his book “Less: Accomplishing More by Doing Less“.
His manifesto “Less” starts with dispelling the belief that reducing the load makes us lazy and is bad for productivity. By doing less, we actually allow ourselves to fully enjoy our achievements. The author recommends taking some time for meditation and “quieting the mind” in the middle of the working process.
You can perhaps even align your breathing in between reading and sending emails. It would help you to relieve stress and focus on a particular subject leading you to find the perfect balance. All of this can assist you in figuring out which activities are really important, and which are not worth your attention at all.
Therefore, you should prioritize tasks. Start doing the most important ones first, and after they’re done come to the low-priority ones. Just don’t overload yourself with lots of tasks. It’s better to do less and high-quality tasks that you will enjoy rather than doing lots of things half-heartedly.
4. The Pomodoro Technique
The ‘Doing less’ philosophy also includes a lot of interesting techniques, such as the “tomato technique” (you can check out the official website here). This method of time management was developed by Francesco Cirillo. It got its name from the tomato shaped kitchen timer that Cirillo originally used.
The technique is based on the principle of working on a particular task for 25-minutes without a break. After which, you should definitely take a break.
But how does it actually work?
  1. From your task list, focus on the high priority tasks.
  2. Then start the timer for 25 minutes and start working, without anything distracting you, until you hear the signal from the timer. Each 25-minute period of time is called “pomodoro”.
  3. Rest for 5 minutes and start the timer again.
  4. For every four ‘pomodoros’, take longer breaks of 10-15 minutes.
  5. If the task takes more than five ‘pomodoros’, it may be divided into several parts.
This technique allows one to group tasks better, increases attention, and simplifies planning affairs. It would be especially helpful for programmers.
5. The Myth Of Multitasking
Multitasking does not make us more productive, it’s one of the biggest myth these days. In fact, the division of our attention has a negative impact on productivity, concentration and energy.
“For tasks that are at all complicated, no matter how good you have become at multitasking, you’re still going to suffer hits against your performance. You will be worse compared to if you were actually concentrating from start to finish on the task,” says David Meyer, a scientist from the University of Michigan.
Multitasking could be possible in just two cases. First is when you’re doing something that is somehow automatic, for instance, walking and talking at the same time. Walking is an automatic activity that doesn’t need you to focus or think whereas talking requires the use of your brain.
The other situation when multitasking is possible is when it involves different kinds of brain processing, for example, reading and listening classical music. But if the music contains some lyrics in it, it would be impossible to do these two tasks at once, because both of them activate the language center of the brain.
Thus, if you want to be more productive then learn how to do one thing at a time and stay focused only on that one particular thing.
6. The Information Diet
These days, getting overloaded with information is as easy as getting a heat stroke in the middle of the Sahara. And even the symptoms are similar: sleep disturbance, distracted attention, and deferred reaction. Our brain is overloaded with all the noise that the information brings. In our modern world, people are constantly looking for news, when it truth, it surrounds us.
In this case Timothy Ferriss, the author of the book “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich” recommends taking a “low-information diet”. Do you really need to all the emails, blogs, newspapers, and magazines that you read every day? Do you really need to spend so much time looking through your Facebook news feed or watching TV?
Give it a try and cut out as much useless information as you can, for at least a week, and see how it can help your productivity.
7. Living On Schedule
Ask any successful person when he or she wakes up and it’s likely that they are an early riser. It’s quite simple: there aren’t a lot of distractions in the morning, which helps a person focus on the main priorities. Waking up early in the morning is one of the factors of living on schedule.
During the day, there is time to rest and there is time to work. There are strict boundaries present and understanding this helps you to stay productive. Start with trying to leave the computer at the appointed time, as you need to rest to be productive.
It’s better to live on schedule than without it.
Parkinson’s Law states that “work expands so as to fill the time available for its completion” which means that if a girl needs to write a letter for a week, it will take a week to write the letter. Especially, if it’s something they don’t like or don’t want to do. People tend to procrastinate and play for as long as they can. But strict deadlines for each task you get will put you on the right track to meeting the deadlines perfectly. Having a deadline that you’re afraid of missing is great motivation.
Reference: http://www.hongkiat.com/

Thursday 12 February 2015

EXPANDING BUSINESS INTO ASIA: WHY IT’S IMPORTANT AND HOW TO BE STRATEGIC




Succeeding in Asia is not a given; many UK organisations have boldly stepped into the region and sometimes failed to gain the traction they are looking for.
However, these failures haven’t dissuaded competitive organisations and as Asia’s economies continue to grow, the region remains an important target for UK companies looking to go global.
Additionally, as pipes get faster and smarter, and the cloud plays an increasingly significant role in global data management, the way the telecommunication industry supports its partners in Asia continues to change.
Telecommunication companies no longer just support voice and data, but have taken on a critical role as a complete connectivity partner, where their regional knowledge and on the ground expertise can mean the difference between making a seamless and successful move into Asia or not.
Spotlight on Asia today:
Research suggests that today, forty per cent of global economic activity is now occurring in Asia, and world growth is expected to continue being led by Asia over the next decade.
Half the world’s population currently lives in the many diverse nations that comprise Asia, and every day, the number of people living in Asian cities grows by more than 120,000.
With figures like these, very soon Asia will not just be the biggest global producer of goods and services; it will also be the biggest global consumer.
Undeniably, Asia’s re-emergence as the world’s most dynamic economic region has focused many minds on the opportunities and challenges of what we see as the Asian century.
A trusted technology partner:
The growing trend of expanding businesses into Asia does however present some challenges that should be properly understood in order to be appropriately addressed.
Without question, getting your IT support and infrastructure right plays a crucial role when breaking into any new market, and can ultimately determine whether you succeed or fail abroad.
To work profitably in Asia, UK businesses need to take a long-term approach and ideally, work with a technology partner who understands the culture within which the market operates.
The region is incredibly diverse with wide language and cultural differences in each country, and varying levels of political maturity and regulation.
In order to navigate these challenges, there are five things UK businesses should consider on their journey into Asia:
1. Local country infrastructure
Whilst data may be stored in the cloud, companies need to ensure it reaches their end-users in a timely and reliable manner.
Without a resilient global network that can intelligently handle latency issues and network outages, a cloud solution can be rendered useless. Bandwidth costs are another aspect to consider when comparing suppliers, as costs in Asia can be higher than in Europe.
Each country has very different technological infrastructures and capabilities, so access rights differ from country to country, and companies need to consider local regulation.
For example if a UK organisation’s data is stored offshore, it could be subject to the laws of the country in which that storage facility is located. This could lead to scenarios such as a foreign government requesting access to stored information.
2. Security and data governance
UK businesses should consider adopting a cloud infrastructure platform that enables them to host data off-shore safely.
Organisations should thoroughly assess cloud service providers before any service agreements are entered into. Careful examination of everything from physical security of data centres and disaster recovery capabilities, to the software tools in place to prevent unauthorised access, should be carried out as a matter of course.
3. Culture and language
An important component of ICT that is often ignored is the understanding of local markets at a granular level. For example, many businesses consider Asia as a single market entity. The reality is that within Asia there are many different markets with vastly different ways of doing business.
To excel in these markets businesses need to have technical expertise within each region. One important feature to consider is choosing an IT partner that is a member of the Asia Cloud Computing Association (ACCA), an organisation focused on creating awareness and understanding of the cloud market and associated capabilities in countries across Asia.
This membership is ideal because ACCA also engages with governments and regulatory bodies across the region to share insights and encourage greater consistency and transparency on policies and capabilities in each country.
4. Increased flexibility
Due to today’s fast moving and changing business landscape, organisations need to be flexible enough to tackle any unexpected changes in the market or meet fluctuations in business demands – especially when operating in a new region.
This approach does not just apply to processes, but must be reflected in the agility of a company’s IT infrastructure, which is an enabler for an organisation.
5. Greater collaboration and support
As businesses expand into Asia and the surrounding regions, the need for collaboration between offices across the globe is crucial to maintain productivity.
Cloud computing helps to make the complex simple by acting as a globally consistent platform upon which applications can be built and delivered according the same or similar specifications worldwide.
This means that by using the cloud, multinational customers can quickly seize new business opportunities – at home and abroad – and get projects up and running faster, without waiting for IT to be deployed. For instance, Telstra customers can add or remove capacity with the click of a mouse to meet their changing needs.
The opportunity ahead:
Although each market presents unique opportunities and challenges, businesses should rest assured that they are not alone in trying to interpret and understand these challenges with regard to localisation, regulatory, security, and accessibility concerns.
Asia presents significant opportunities for UK businesses, and success cannot be achieved by just taking a long-term approach to market entry, but by being flexible and adaptable, and leaning on the wisdom of trusted partners to ensure approaches are well informed.
In order to make sure expansion into Asia is a profitable venture, companies should look for advice and expertise from technology partners that have the experience in the market and knowledge to guide them.
By taking these actions, organisations can be sure their infrastructure will be ready for the business opportunities that Asia presents.
Sulu.com.hk is a online marketplace for tasks and services in Asia Pacific. The platform is based in Hong Kong, which is one of the financial centre in the region. If you are planning to expand your online service business in Asia Pacific, try www.sulu.com.hk!

Reference: http://www.telstraglobal.com/